Tobacco Companies Targeting Young People :: Free Essay Writer

Tobacco Companies Targeting Young People Thesis: Statistics show us that young people are the main target of the tobacco companies. Outline I. Introduction II. Two main companies III. Tobacco industries claims VI. Other problems V. Stopping them from smoking VI. Conclusion Every day, 3,000 kids start smoking, most of them between the ages of 10 and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These statistics show us that young people are the main targets of the tobacco companies. The cigarette manufacturers will deny it, but advertising and promotion play a very important part in making these statistics a reality. The two main companies in this advertising war are Marlboro and Camel. Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe Camel, a hip cartoon character. Everywhere you go there is billboards or some other kind of advertisement on these two shady characters. When I say shady, I imply that these characters are not just figures we see but they are traps just waiting to lure the next victim in. As kids look through magazines and see Joe Camel driving a cool car and surrounded by beautiful women they get the idea that in order to be somebody they need to smoke a Camel cigarette. It is not right to prey on young people just because they are unaware of the dangers of smoking. The tobacco industry denies that these symbols target people less than 21 and claim that their advertising goal is simply to promote brand switching and loyalty. Many people disagree with this statement such as Illinois Rep. Richard Durbin who said "If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it"(Roberts 38). The problem we are facing is not only with the tobacco companies but with the young people also. The reason why I say this is because most youths know that they are being targeted. If these kids realize that the advertising is manipulating them, why do they still smoke? The ads reflect an image of rebellion and fitting in. These are all the things a young person, between childhood and adolescence, needs and desires. This type of advertising, on top of peer pressure, is the mystery behind the rise in adolescent smoking. How do we stop the future of America from smoking? Here are three things that the experts recommend. Try to convince your children that smoking is not cool. Talk to your kids at a young age about the dangers of smoking. Identify family members who smoke and ask them to stop (Thomas 450).

Hunger Games power of appearance Essay

In the novel The Hunger Games by Suzanne Collins, the main character Katniss, is influenced not only be her personal wants and needs but also by the emotions of the people watching her. By carefully controlling the things she says and does, Katniss aims to present herself to the audience the way she wants them to percieve her. She aims to appear in love with Peeta in order to capture the hearts of the audience and the capital. She shows that she is smart and skilled in hopes of gaining sponsors. Lastly, she acts innocent to deceive President Snow. Strategically, she appears each of these ways at different times all in hopes of staying alive, wining the games and hopefully returning home to her family. While it may seem as if Katniss’ act to win over the audience began when she volunteered in place of her sister Prim at the reaping, this action came more out of love and protection for her sister than out of a desire to earn fans. Her real act starts during the opening ceremonies. Throughout this time, she begins to realize that if she is going survive she will have to hide her often hostile and unfriendly demeanor and appear likable to the audience who is ultimately responsible for keeping her alive. Her mentor, Haymitch, tells her that she has â€Å"as much charm as a dead slug† (117) which will get her nowhere with her new audience. When she appears during the opening ceremonies in the gown of fire holding Peetas’ hand, they stun the people of the capital with their beauty and togetherness and win their hearts for the first time. After this outing she must keep her appearance of togetherness strong if she has any desire to go far. Following the ceremonies, Peeta gave her a sweet smile, which she responds to with a kiss on the cheek all the while thinking to herself, â€Å"two can play that game† (72). This forced reaction is the start of her appearance and act of love. This desire to act in love with Peeta is the driving desire throughout the novel. This love is what really gives Katniss a chance in winning the games because not only does it make Katniss appear desirable, but also their togetherness makes the audience want them to survive. When Peeta first tells the audience during his interview with Caesar Flickerman that there is â€Å"one girl†(138) he has had a crush on forever and follows this by saying â€Å"she came here with me†(138) the audience immediately knows it must be Katniss and their relationship as star crossed lovers becomes a genuine thing for the audience to follow. While in the arena, Katniss is initially on her own, but without her knowledge, Peeta is continuing their romantic appearance by making choices that help keep Katniss alive. The popularity of their romance is what Katniss believes led to the rule change allowing two tributes from the same district to win. This rule change acted as the turning point in Katniss’ presentation of herself. Up until this point, all she has done is â€Å"managed not to kill him† (247) but when the rule changes she realizes it is time to fall in love again. She starts right away with a smile towards the camera in hopes of displaying to the capital her thrill that she no longer has to kill her one true love. Now it becomes Katniss’ turn to play into the â€Å"star crossed lover† theme by finding Peeta and saving his life. When caring for Peeta, she kisses him for the first time and is rewarded with a pot of hot broth and the connection between affection and rewards is cemented in place. If she wants to keep Peeta and herself alive she is going to have to give the audience something to really care about. â€Å"Star crossed lovers desperate to get home together. Two hearts beating as one. Romance,† (261) she thinks to herself, understanding that this is her ticket to win. The appearance of love is very difficult for Katniss to portray because not only is she not in love with Peeta, but she has never been in love. She turns the cave that they take refuge in into a love nest to help develop their love story. They spend many nights curled up together with kisses strategically timed to strengthen their romance for the audience. â€Å" I lean over and give Peeta a long, lingering kiss. I imagine the teary sighs emanating from the Capitol and pretend to brush away a tear of my own.†(281) Her believability is crucial to maintain fans and with time she hones her skills, knowing that the more in love she acts the better her chances of survival. When it comes down to saving Peeta’s life, Katniss must go to the feast and get him the medicine. While she knows this is risking her life, she also knows that just sitting there and watching him die is not an option and â€Å"the audience would hate (her)†(275) for that. The audience support is crucial so late in the games and having them hate her is no way to receive any help. Again, as a result of her good acting the audience follows through by sending her sleep syrup for Peeta, which allows her to go to the feast and get what will hopefully be medicine. This medicine saved Peetas’ life, subsequently saving her lover act. When they are on the verge of starvation, she knows she must improve her appearance of love to the audience in order to get help from a sponsor. She does this expertly, when talking to Peeta about having her attention. She tells him he doesn’t, â€Å"have much competition anywhere† (302) followed by a meaningful kiss. This does the trick and within a minute they are receiving a parachute filled with a feast and in her head she can hear Haymitches’ words saying, â€Å"Yes, that’s what I’m looking for sweetheart.†(302) If she had not played up their love in this situation they may have both starved to death ruining any chance of making it home. Her presentation of love continues until the very end, when they are the last two left and the rule changes to only allow one victor. How could Katniss possibly kill her â€Å"lover†? As an answer to this, they hold poisonous berries in their hands, kiss goodbye, and put them to their lips. In the nick of time, the trumpets blare announcing both as victors. Their love, which Katniss played up throughout the games, allowed them both to survive and the audience to have their happy ending. The necessity to keep the appearance of love alive does not end after the games are over. Because of her stint with the berries in the arena, Katniss is in trouble with the capital for showing them up. Haymitch warns her that her only defense is that, â€Å"you were so madly in love you weren’t responsible for your actions† (357). Now appearing in love is not only directed towards the audience but specifically towards the Gamemakers and President Snow. Love kept her alive in the arena and she needs it again to stay alive now that she is out. The girl-driven- crazy-by-love must now be coupled with an air of innocence if she wants to survive. As soon as she is in front of the audience and reunited with Peeta the desperation to look in love hits her, and she is practically on top of him kissing him all over. During the closing interview, her look of love is crucial and she follows through talking about how she first knew she was in love with him when there was the rule change and the â€Å"chance she could keep him†(368). She adds to this saying she is going to put him somewhere where he cannot get hurt, which is met with a sigh from the audience. When defending her decision with the berries she keeps the appearance going explaining what was going on in her mind, â€Å"I don’t know, I just.. Couldn’t bear the though of †¦being without him.†(369) This seals the deal of love and innocence, which keeps her and Peeta alive†¦for now. While appearing in love with Peeta was the major way Katniss was able to get sponsors and survive, it was not the only way she aimed to present herself. Showing the audience that she was skilled, strong and smart was also an important part of her survival in the games. Not only were these attributes a literal part of her survival but by presenting herself strategically in these ways, coupled with her loveable side she was able to really win over her fan base. The first time the audience learns she is skilled is by her extremely high training room score of 11. She earns this score with her jaw dropping performance with the bow and arrow, but no one outside the game makers knows how she received it. After starting out with such a bang, once in the arena she must hold the audience’s attention if she wants to be noticed. She first thinks about her camera performance when she says, â€Å"I need to look one step ahead of the game,†(164) cocking her head slightly and giving th e camera a knowing smile. This occurs when faced with the surprise that Peeta has grouped up with the careers. She figures this way she can appear to the capital to be on top of things rather than show the perplexity she truly feels. When she senses that she has the screen of the capital, she is careful to hide her emotions and consider the reaction each of her behaviors might have. By hiding her emotions and showing her mental strength she shows the audience that she will be able to make it far in the games and that she is a deserving tribute for them to bet on and sponsor. She shows her physical strength after being attacked by the fire and contracting serious burns, â€Å"pity does not get you aid. Admirations at your refusal to give in do†(179) she thinks to herself as a response to her pain. Her perseverance shows that she is deserving of help when she really needs it. The burn cream she receives that enables her to be productive again is a gift from sponsors that see her potential because the way she has presented herself. Katniss understands that the events in the arena are all for show and her ability to portray herself in certain fashions allow her to be partially in control of this show. Her ability to hone her appearance to be one of love, strength, skill and smarts is what in the end enables her to win the Hunger Games. If she had approached the games as a normal competition rather than a televised event, her success would have been arguably different.

Ip Strategy For Greentech Ltd - 2342 Words

IP Strategy for Greentech Ltd in the area of Low Carbon Technology By Name Presented to Institution Instructor Course Date IP Strategy for Greentech Ltd in the area of Low Carbon Technology Executive Summary Modern businesses cannot survive if they are unable to create, exploit, while at the same time ensure that Intellectual Property (IP) is protected; RD efforts would be compromised, as well. In addition to the expertise provided by professionals, it is nowadays important for organizations to have an IP strategy, or an IP portfolio management process that is aligned to their business processes (Shultz 1996). A clear Intellectual Property Strategy is of significant importance as an organization seeks to develop and exploit†¦show more content†¦The proposed IP strategy is aimed at enabling Greentech Ltd to maximize its Research Division innovative outputs. Additionally, the strategy is targeted at enabling the acquisition of innovative ideas and research outputs of persons who are not employed by Greentech Ltd, and facilitation of entry of such ideas and other new ideas into the market at a faster rate. The paper is divided into three parts; Part I offers a brief background of G reentech Ltd current IP holdings and status, Part II outlines recommendations with regard to how Greentech should manage its current Intellectual Property Portfolio, while Part III describes a high quality IP strategy that Greentech will rely on in the management of any future innovations, especially in the area of Low Carbon Technology. Part One: Background and Introduction Background Greentech Ltd at present has various Intellectual Property holdings; it has, over the years licensed various technologies, specifically, it holds 20 licenses, from other parties as a way of enhancing its research projects. The company continues to pay, as is contained in the licensing contracts, royalties for all the 20 licenses; however, some of those IP holdings are no longer needed. Greentech Ltd has in the past

Personal Statement My Underlying Fear - 901 Words

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Business Process Outsourcing ( Bpo ) Industry Essay

3.0 Marketing 3.1 Industry Voxpro is operating in the business process outsourcing (BPO) industry. The BPO sector has several key market drivers the first one being the rising awareness among firms about the advantages of outpouring some of which include cost saving, improved service provision, it allow the company to focus on their main production areas, and it enables the company to partner with skilled manpower (Mello 2014, p. 268). Hence, BPO is a popular sector and very marketable among firms that are looking for specialized services. The other market driver that makes BPO sector marketable is the need for global firms to reduce their cost and de-risk business operations in a fluctuating global economy. The rise and fall of gas and oil prices, the surge in terrorism and instability in some Arab countries, and the increase of immigration are among some of the factors that are causing global economic instability. The growing demand of BPO services in technology, financial, retail, and manufacturing industri es makes BPO very lucrative among global brands whose main goal in growth and penetrating new markets. Another key driver is the convergence of social media platforms, web and mobile applications, which have become the main way by which customers to access information and purchase products and services. Lastly, the current trend of multi-source approach whereby IT operations and architecture are contracted to multiple vendors. Voxpro is helps firms achieve all theShow MoreRelatedOutsourcing China Essay1024 Words   |  5 Pagesyears, Chinas service outsourcing have been expanding from scratch, and gradually expand the field, scope of business mainly related to Information Technology industry, producing services, as well as cultural and creative industries, the target involving Japan, Korea, Europe, America and India. 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Structured and Unstructured Interviews free essay sample

An interview is a procedure designed to obtain information from a person through oral responses to oral inquiries. There are 3 ways to classify selection interview, which is a selection procedure designed to predict the applicants’ future job performance or capabilities based on applicants responses to the interviewers’ inquiries; that is the structure of the interview, the contents of the interview and company’s administration of the interview. There are two types of interview structure that is structured interview and unstructured interview. Structured interviews are pre-planned, standardised and, pre-formatted questions to be asked that is relevant or related to the position offered, whilst an unstructured interviews are unplanned, unformatted and versatile questions, that most of the time non-related or relevant to the position, which can be an effective conversation icebreaker. The ways content interviews are designed are to have insights of the candidates as to how they will perform at work, hence the type of interview that will normally be executed are situational, behavioural, job-related and stress interviews. We will write a custom essay sample on Structured and Unstructured Interviews or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question asked during a situational interview are describing the candidate’s behaviour and resolution when they encountered a certain situation by giving them a problematic or complex scenario. Behavioural interview differs slightly from situational interview whereby the interviewer questioned the candidate on how the candidate reacted to a certain situation in the past. A job-related question is when the interviewer asks the candidate about relevant past work experiences and job scopes. Some interviewers will do a stress interview on their candidates, whereby the interviewers will aim to make the candidates uncomfortable and occasionally ask non-job related, inappropriate and rude questions in order to find out on the candidates stress tolerance. Lastly is how the company administer the interview, as different companies has different methods of administering the interview; some conduct one-on-one or by a panel of interviewers, sequentially or all at once, phone or computerized interview. A structured interview is more valid than unstructured interview because the contents of the structured interview are more related to the job offered as the interviewers generally ask all candidates the same or similar questions; hence this will cause the interviews to be more consistent, reliable, enhances job relatedness and reduces any bias or discrimination. It can also help those who do not have interviewing experience or who may feel uncomfortable doing interviews to conduct effective interviews.

Small - Cap Stocks Essays - Investment, Fundamental Analysis

Small - Cap Stocks Most small-cap companies are also small companies in terms of revenues, but there are exceptions. A large company whose stock price has plummeted may land in the small-cap category, and a small company whose stock price has skyrocketed may, in fact, be a large-cap stock. A small company with a promising proprietary product or service or one operating in a dynamic field can have far greater potential for rapid earnings growth than a huge company. Small companies with streamlined management structures should be m++ ore flexible than large ones and better able to seize opportunities or respond to market changes. In addition, their slimmer overhead should enable a larger percentage of rising revenues to flow through to earnings?and more quickly?than is usually true of a larger company. Small companies face some disadvantages, too. They may have a harder time securing outside financing, if necessary, than a larger company. Their managements may be creative but relatively inexperienced in the rough-and-tumble of the marketplace. And just as their earnings quickly reflect rising revenues, they will likewise be more sensitive to a setback in A third factor contributing to volatility can be a lack of information, especially in the science and technology area. It is difficult for most investors to interpret the long-run effect of news?discoveries, lawsuits, government regulations, for example?on a highly specialized electronics or biotechnology company. A common reaction to news perceived as potentially negative is to sell the stock. This lowers its price but may create a buying opportunity for those with more in-depth knowledge of the situation. At the same time, positive developments may go generally unrecognized, again creating investment opportunities for someone following the company closely First, the small-company universe includes many rapidly growing companies whose stock prices are strongly influenced by earnings expectations. Unexpected earnings gains (or predictions of gains) can send a stock's price soaring, at least temporarily. But when a company's earnings hit a snag or appear to lose momentum, investors may quickly desert the stock because the basic reason for owning it is called into question. There is seldom any dividend to cushion the impact of a price decline since most smaller companies use their earnings to finance their growth Economics